MERCADEO Versión en español

Facebook’s Jason LeBar: We aid TV in reaching audiences

Maye Albornoz| 10 de agosto de 2015

Jason LeBar y Nichole Henderson, de Facebook y Nielsen

In the last 50 years, TV has been the leader in reaching mass audiences. More recently, digital media has joined the arena, so Facebook commissioned Nielsen to explore how digital campaigns can complement TV campaigns. The study looked at 15 TV, film and console gaming campaigns that ran in the US across TV and Facebook, showing that both can indeed extend audience reach, improve efficiency and target key audiences, such as younger people. When talking about segmentation, cross-platform strategies can be successful in increasing the reach efficiency of the campaigns. “Facebook was able to accurately target audiences and manage frequency, resulting in an average 10 times higher efficiency in building unique reach when compared to TV. Facebook helped reach an average of 10 million incremental people, who would not have been reached if only TV campaigns were used alone” according to Jason LeBar, Head of Entertainment Measurement for the Facebook Marketing Science team. Nichole Henderson, Media Analytics director at Nielsen, asserted that Facebook is particularly attractive among young audiences. “Facebook delivered an average of 13.4% in Facebook-only reach for target audiences ages 18–24. The data also showed that 35.9% of those reached on Facebook were light TV viewers (who make up the bottom third of TV viewers based on total viewing time)”.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.